We have entered a new era of “no f***s given.”

For brands, the feeling of safety is gone. The ability to plan or anticipate has evaporated. No one, from the consumer to the CEO, knows what to expect next. Everything has changed.

Our book, How to Build Reputation in the No F***s Given Era, articulates the dramatic change we have experienced as a society. And it proposes a new philosophy brands must use to navigate it, along with a new set of tools they can use to build reputation in unprecedented times.

It’s a survival guide and instruction manual for brands who are ready to thrive in chaos by throwing out yesterday’s logic and transforming their approach to building reputation.